Analysis of a Disability Deafness Essay Example | Topics and Well Written Essays - 750 words

Analysis of a Disability Deafness - Essay Example Deaf people normally have a complete to partial hearing loss. They intentionally watch the lips of the person talking to them and intentionally move theirs, and have a tendency to ask people to repeat what they had said. In young children, the signs of deafness or the complete inability to hear may be characterized by lack of attention, lack of vocal communication, or reduced educational language development. Deaf person’s educational achievement is hindered by inability to hear, which affect their average class performance due to decreased levels of concentration in class. Deaf person’s social life in classrooms is also affected as most of them experience various levels of discrimination. Persons with disability also face difficulties in their education since they regularly change their career interests. This is caused by their inability to decide on the major fields of study that they are interested in to broaden their education. This affects their education in second ary or post-secondary education. Behaviors common with the deaf children includes the inability of students to concentrate in class. Students also have a low level of preparation in the classroom for the academic programs. When completely dissatisfied, they tend to cause disruptions in class. This can be by making too much noise, or even sleeping during class period. Deaf students also have a tendency to rely on third party students to provide them with important information. This behavior affects their performance both academically and socially. There are a number of changes or adaptive mechanisms that can be put in place in my class to accommodate these students. One of the basic support services to include should be the tutoring service. Secondly, the deaf student should have a special interpreter to enable them understand important concepts in class. The deaf students who suffer complete hearing should be given an interpreter who should also act as their mentor. This will also b oost their morale and social cohesion in the class. Thirdly, these students in my class should be given or provided with academic advising services that will help them make the right career choice in life. This will play a major role in ensuring that their future is secured. Access and support services should also be provided to them to ensure that they are not stigmatized for being different to others in life. Stigmatization can be done by the provision of mentors in life. Real time captioning should also be provided. Captioning can be done through articulate use of visual aids such as projector to show images where it should be left for enough time for the students to understand the meaning. Classroom participation and involvement should also be encouraged. Participation will also enable the teacher to identify the areas in which the student has problems. Some social considerations need to be made in order for the deaf students to feel socially considered. This can be done by enco uraging participation in classroom activities as well as extra and co-curricular activities. They should also be involved in decisions making in the class since they are members of that class. Members of the class should also be taught how to relate with deaf students. Being a student, I have had an experience with one deaf students in my class. The student had a hard time catching up with the dictation in class. most of the times, the deaf student had to

Philosophy of managing people in higher educational settings Essay Example for Free

Philosophy of managing people in higher educational settings Essay Capability to manage a team effectively is one of the main qualities which any professional seeking success needs to possess. However, the position of a leader requires many outstanding skills, and it may be very challenging at times. According to Sun Tzu, Chinese General who lived in the 5th century B. C. , â€Å"when one has all 5 virtues together: intelligence, trustworthiness, humanness, courage, sternness, each appropriate to its function, then one can be a leader† (Deal, Kennedy, 1988). Leadership means the ability to influence other people and guide them to the success. During many centuries it has been believed that the key to success in a team lies in the skills of the manager. No company can remain on top unless it has an outstanding manager who guides it into the right direction. Management of people in higher educational settings is a very challenging task due to the complexity of the field of education. Some of the general principles of management can be applied efficiently, but at the same time additional attention needs to be devoted to characteristic features which are common only for educational sphere. The task of the leader in higher educational settings is to manage the staff in such a way that all the skills which the members of the staff possess turn out applied at their maximum. This task is very complicated because â€Å"building the winning team requires more than just hiring a bunch of talented people. It means hiring people who will work well together. It means developing a shared vision and commitment. It means physically bringing people together in formal group meetings for open discussion of broad-based issues. It means encouraging positive, informal interactions between group members. It means instilling a â€Å"winning attitude throughout the organization. It means watching for and quickly trying to reverse team-building problems such as jealousy, cynicism, and defensive behavior. † (Building a winning team. Retrieved on November 14, from source: www. businesstown. com). The most important issue in managing the team in higher educational settings is choosing the right form of motivation for them. Since all people in the staff are different, all of them need different forms of motivation. For some staff members, only money works, and they do not get motivated by any other benefits. For others, there is nothing more important than social recognition of their efforts. Other staff members will care about the possibilities of future promotion in case of their successful performance. Therefore, in order to manage the staff effectively, the first task to do is to define where the needs of employees fall in Maslow’s hierarchy of needs. After some communication with the members of the team it is easy to discover what staff members are very ambitious. They have a very high need of esteem. They need to be praised for the work they do, get recognition from senior-level management, be aware about the possibilities of their future promotion, and fulfill tasks which require lots of responsibility. These staff members are very experienced, they have already made large contributions into the university’s success, and therefore they can be motivated only through getting more and more complicated tasks to fulfill. Other staff members will not be as success-oriented, and not as experienced. They can be rather knowledgeable in the field of education but they do not seek promotion because they are quite happy with their present work. Therefore, they can be motivated by money awards and praise for their work because their needs fall into the category of belonginess and love. The next step of successful staff management in higher education setting is defining relationships between staff members, and making a sociogram which identifies the types of interactions within the social network. Without the knowledge of interactions between the staff members, there is no way to manage the team effectively. In order to manage the members of the team, it is useful at times to apply the approach of influencing some members of the team through other members. It is necessary to identify the member of the team who has the strongest influence on other members because teams are usually aligned to such staff members. It is also necessary to keep up â€Å"healthy culture† in the educational setting. â€Å"A healthy culture can promote identification (who we are), legitimation (why we need to do) communication (with whom we talk), coordination (with whom we work) and development (what are the dominant perspectives and tasks)†. (Davies, 1997, p. 135). The last step of managing the team is choosing the leadership style. Such styles include â€Å"considerate, structuring, autocratic, democratic, laissez-faire and the like† (Bjerke, 1999, p. 57). Some authors determine supporting, directive, coercive, transformational leadership styles. The most efficient styles in the majority of establishments of higher education are democratic and supportive styles, but for some types of situations autocratic and directive styles might be appropriate. For example, when the faculty leader wants to set direct goals for the staff members and make them increase their performance, it can be appropriate to use directive style. The choice of the style mainly depends on the environment in the organization and the goals which it needs to achieve. Autocratic and directive styles can sometimes represent some danger of faculty leaders becoming power-oriented. When managers care only about their own power, they tend to choose those 2 styles of leadership. It is well-known that leadership styles can be oriented on the performance of the team or on the concern about staff members. The analysis of these theories is particularly important for managing staff members in educational settings. Blake and Mouton (1964) have introduced a grid in which they identified the main styles of leadership according to those 2 characteristics. Orientation on the performance of the team means that the manager is very concerned about the results which they are going to have in the end of the period, the extent to which goals will be met. Orientation on people means that the leader will pay lots of attention to maintaining trust in the company, establishing warm relations with all the employees, giving them only appropriate tasks and motivating them. Blake and Mouton have come up with several types of managers based in their grid. â€Å"Under the style referred to as impoverished management, managers concern themselves very little with either people or results and have minimum involvement in their jobs. † (Bjerke, 1999, p. 59). Such managers usually do not achieve good results because they show minimum concern about the activity of the company. â€Å"Team leaders†, on the contrary, manage to combine both concern about people and achieve great performance of the company. This type of managers cannot be accepted in education settings because it prevents the faculty staff from making large contributions to the development of the educational establishment. â€Å"Another style is management called country club management, in which managers have little or no concern for results but are concerned only for people. † (Bjerke, 1999, p. 59). Such companies might not have great results because employees will not be working to the fullest. â€Å"Autocratic task managers are concerned only with developing an efficient operation, who have little or no concern for people and who are quite autocratic in their style of leadership. † (Bjerke, 1999, p. 59). This type of manager is more favorable than the previous one, but it is also inefficient in the educational setting. In order to make the staff work efficiently, the faculty leader needs to choose the style combining both concern about staff members and concern about the performance of the team. It is very difficult to make the faculty function effectively, but this task can be achieved through the right choices of staff members’ motivation and leadership style. The field of education requires a leader with good communication skills, able to provide success-oriented policy, capable of solving all the possible problems which may arise in the team. Bibliography. 1. Alison, H. Managing people Managing Universities and Colleges Guides to Good Pratice Open University Press McGraw Hill. 2003. 2. Bjerke Bjorn. Business Leadership and Culture: National Management Styles in the Global Economy. Edward Elgar. 1999. 3. Blake, R. R. and J. S. Mouton. The Managerial Grid, Houston, TX: Gulf Publishing Company. 1964. 4. Building a winning team. Retrieved on November 14, from source: www. businesstown. com. 5. Davies, J. The evolution of university responses to financial reduction. Higher Education Management, 9(1), 127-140. 1997. 6. Deal, T. and A. Kennedy. Corporate Cultures, London: Penguin Books. 1988. 7. Garvin, David A. What makes for an authentic learning organization? Management Update: Newsletter from Harvard Business School 2, no. 6 (July 1): 7-9. 1993.

The King And The Clown | Analysis

The King And The Clown | Analysis The movie King and the Clown has touched a subject that is considered as a proscribed and outlawed by the Korean society and yet it has struck a chord with the Korean people.The movieKing and the Clown, has some the most marvelous and enthralling performances by the actors. The movie has a controversial theme of homosexuality which has the potential to upset the emotions and mindsets of many of the conservative Koreans, but each element of the movie is so convincing and perfectly played that the causal idea never seems to look vulgar. It has managed to keep the balance in between too shocking or being overly-exaggerated. There are a lot of mixed emotions in the movie which are tied to the characters itself. There is love, hatred, jealousy, trust, anger, surprise remorse, aggressiveness. As the movie goes on, the viewer tends to experience all these feelings, and sometimes even imagine himself in the place of the characters. The ability to connect with the audiences despite being set up on such a controversial topic is what sets the movie apart. Background The movie The King and the Clown has its background set in the Joseon Dynasty. This resembles many of the generic Korean dramas we haves seen in many movies, but the plot here is quite original and well scripted. The story of the movie takes in its center, a band of impecunious and hard-up traveling entertainers. Movies two main characters are Jang-Saeng and Gong-il. They are both lovers. Both of them being of the same sex is quite shocking to many Koreans and also is quite new to be seen in the Korean movies. But the catch here is that Gong-il whose role is being played by actor Lee Jun-ki, has very feminine feature and one could at a thought think of him as a girl; and at some moment one almost want to believe that the actor is a girl. Both of the actors have shared a very strong bond throughout the movie. Some of the scenes of the movie has clearly shown the great chemistry shared by both. It seems that they really look out for one another. In the starting, both of them decide to go to Hanyang (now Seoul), in order to expand their talents and present themselves to a lot more people and make their show bigger and better. It is there that they find many other similarly and hugely talented minstrels and then join their act. Now to do something new and to gain fame and money, ang-Seang, who is the chief of the troupe, they decide to mock the king and his favorite Nok-Su as this would attract a lot of people to their act. Now as their fame spread, one of the kings official get winds of their act and get them arrested for treason against the state. The official then puts a condition in front of them that they have to perform in front of the king and if he likes their show, their life would be spared. This was in fact a plan of the official to let the king know about the injustice and corruption spread in his territory through the mocking. The Kings court Now the role of the King is played by actor Jung Jin-Young who portrays the tyrannical king brilliantly. It is said that the kings character in the movie is based on a real-life king. The king has also got problems of his own and was psychologically disfigured because his mother was forced to commit suicide by the kings of that time and this made him repulsive towards the people and the society. As he grew up, he started showing the signs of unstable caprices of a child who was hurt, wounded and spoiled by that incident. But as the clowns performed, instead of feeling insulted and shameful, the King became very amused with the acts and decided to keep the troupe as court jesters in the kings grand palace. This is truly magnificent as it shows sides of the king which make us believe as the king was a born actor as by chance got his royal bloodline. This could also be interpreted as the kings real or hidden dream. As time passed on the King becomes more and more captivated with Gong-il s bent and sexless beauty. This on the other hand made Jang-Saeng, Nok-su and the ministers feel jealous of Gong-il. The relationship between the two clown Kam Woo-Seong has portrayed the role of the unconditional hero as the masculine clown, Jang-Saeng. Lee Jun-ki has totally and justly become a superstar due to his portrayal of Gong-il who is sensitive and loving, the feminine clown. This has really made us to think that is Lee, Jun-ki gay in real life? This is because of his marvelous performance in the movie. There is so much boldness required to play a character like the one our hero has played. The relationship between the clowns is quite extraordinary. There is a rebellious nature to this dynamics. There is an emotional conflict and a mixture of feelings between the two clowns in the movie Jang-sang and Gong-gil. But this conflict is implied rather than made explicit. This forms an intrinsic element of the movie and has a lot of emotional charge within it. The friendship of Jang-sang and Gong-gil sometimes appear to be platonic; Both of them understand and care about one other and the affinity and the connection between them defines and to an extent, affet their actions and decisions later. But that same affinity also has its down-side. There is frustration, fixation and passion; Jang-sang sulks and hates it when Gong-gil is in the Kings company and prefer it rather than his, and Gong-gil is gloomy and downhearted when Jang-sang isnt around. Their emotional connection is intensified by the script itself and also the viewers interest in their friendship with a lot of intensity attached. Directors views The director Lee Jun Ik has already said that the main point of the story was not to raise the issue of homosexuality but the focus was mainly on the life and the worlds of the travelling clowns. It wanted to show and also facts say that it was very common for the traveling clowns to engage in same-sex relationships in those days. The people were quite poor and it was impossible for them to get a wife in this financial situation. Secondly, there were only men who were traveling in groups together and it was very possible for them to make a bond that was very tight and intimate Conclusion The movie King and the Clown is likely to be said a chronological drama wherein there was lot of emotions attached to it. Also it touched on an issue that is controversial yet is seen vary widely in todays society. Also to say that it had a original plot and highly brilliant actors. The movie very gracefully and tactfully breached one of the subjects that is always been considered taboo. Also the movie has demonstrated how art imitates life. The clown sexuality is completely and willingly accepted in the movie. So one can say that this movie may prove to be a milestone for gay rights and teaches about arts association with life.

Dreams in Song of Solomon, Narrative Frederick Douglass, Life of a Slav

Dreams in Song of Solomon, Narrative of Frederick Douglass, Incidents in the Life of a Slave Girl, and Push    In 1776 it was stated that our country was based upon one simple truth, "That all men are created equal; that they are endowed by their creator with certain inalienable rights; that among these are life, liberty, and the pursuit of happiness." Though stated with a poetic justice, this statement did not hold true for all U.S. citizens. Many citizens were held in captivity, versus freedom, unable to pursue those "inalienable rights." After two hundred years of inequality, Martin Luther King, Jr., would provide one of the most vocal positions regarding the lack of equal rights owed to African Americans. In his 1969 Lincoln Memorial speech, King would historically state, "I still have a dream. It is a dream deeply rooted in the American dream, that one day this nation will rise up and live out the true meaning of its creed - we hold these truths to be self-evident, that all men are created equal."    Like most Americans, African Americans have developed several variations of the American Dream. Many African Americans find that their dream differs from the traditional American dream in that there is no immediate success. Sometimes it consists of equality via liberty and/or literacy, while at other a simple desire to know self through historical connection. Dreams of this nature have been a major underlying theme of African-American literature since the 1800's.    In the mid-1800's Frederick Douglass began sharing his story of slavery with what was then considered the "North." Douglass realized his dream early in life and worked to achieve as much of the dream as possible. As he explains in The Classic Sla... ...e up the great African-American literary tradition describing the quest for the dream of equality, and in that, exercising their inalienable rights.    WORKS CITED Brent, Linda. Incidents in the Life of a Slave Girl. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Douglass, Frederick. Narrative of the Life of Frederick Douglass. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Gates, Henry Louis, Jr. Introduction. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. ix-xviii. Graff, Harvey J. The Literacy Myth: Literacy and Social Structure in the Nineteenth-Century City. New York: Academic Press, 1979. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977. Sapphire. Push. New York: Vintage Contemporaries, 1996.

Information Technology Ethics Essay

Definitions -the right to be alone – the most comprehensive of rights, and the right most valued by people. (Justice Louis Brandeis, Olmstead v. US, 1928) -the right of individuals to control the collection and use of information about themselves. Legal Aspects Protection from unreasonable intrusion upon one’s isolation. Protection from appropriation of one’s name or likeness.  Protection from unreasonable publicity given to one’s private. Protection from publicity that unreasonably places one in a false light before the public. RECENT HISTORY OF PRIVACY PROTECTION Communication Act of 1934 -it restricted the government’s ability to secretly intercept communications. However, under a 1968 federal statute, law enforcement officers can use wiretapping if they first obtain a court order. Wiretapping – the interception of telephone or telegraph communications for purpose of espionage or surveillance. Freedom of Information Act (FOIA) – (passed -1966, amended-1974) provides the public with the means to gain access to certain government records such as the spending patterns of an agency, the agency’s policies and the reasoning behind them, and the agency’s mission and goals. Fair Credit Reporting Act (1970) – this act regulates the operations of credit-reporting bureaus, including how they collect, store, and use credit information. – it is designed to promote accuracy, fairness, and privacy of information in the files of credit reporting companies and to check verification systems that gather and sell information about people. Privacy Act (1974) – declares that no agency of the U.S. government can conceal the existence of any personal data record-keeping system, and that any agency that maintains such a system, must publicly describe both the kind of information in it and the manner in which the information will be used. – the Central Intelligence Agency (CIA) and the law enforcement agencies are excluded from this act. – the Organization for Economic Cooperation and Development (OECD) â€Å"Fair Information Practices† are often held up as a model of ethical treatment of consumer data for organization to adopt. Summary of the 1980 OECD privacy guidelines Principle Guideline Collection limitation Limit the collection of personal data. All such data must be obtained lawfully and fairly with the subject’s consent and knowledge. Data Quality Personal data should be accurate, complete, current and relevant to the purpose for which it is used. Purpose Specification The purpose for which personal data is collected should be should be specified and should not be changed. Use Limitation Personal data should not be used beyond the specified purpose without a persons consent or by authority of law. Security Safeguards Personal data should be protected against unauthorized access, modification, or disclosure. Openness principle Data policies should exist and a â€Å"data controller† should be identified. Individual participation People should have the right to review their data, to challenge its correctness, and to have incorrect data changed. Accountability A â€Å"data controller† should be responsible for ensuring that the above principles are met. Children’s Online Protect Act (COPA)(1998) – The law states that a website that caters to children must offer comprehensive privacy policies, notify their parents or guardians about its data collection practices, and receive parental consent before collecting any personal information from children under 13 years of age. European Company Directives 95/46/EC (1998) – requires any company that does business within the borders of 15 Western European nations to implement a set of privacy directives on fair and appropriate use of information. Summary of the European Data Privacy Principle Notice Tell all customer what is done with their information. Choice Give customer a way to opt out of marketing. Onward Transfer Ensure that suppliers comply with the privacy policy. Access Give customer access to their information. Security Protect customer information from unauthorized access. Data Integrity Ensure that information are accurate and relevant. Enforcement Independently enforce the privacy policy. Better Business Bureau Online (BBB Online) and TRUSTe – independent, nonprofit initiatives that favor an industry-regulated approach to data privacy which concerned about the government regulation that could have a negative impact on the Internet’s use and growth, and that such regulation would be costly to implement and difficult to change. The BBB Online Seal adheres that the website has a high level of data privacy. The seal program identifies online businesses that honor their own stated privacy policy. The TRUSTe’s main rule is that websites should openly communicate what information it gathers, its use, to whom it will be shared, and does the consumer has a choice of opting out. Gramm-Leach-Bliley Act (1998) -this act required all financial-services institutions to communicate their data privacy policies and honor customer data-gathering preferences by July 1, 2001. This was to make them take actions to protect and secure customers’ nonpublic data from unauthorized access or use. KEY PRIVACY AND ANONYMITY ISSUES GOVERNMENTAL ELECTRONIC SURVEILLANCE Federal Wiretap Act (U.S. Code Title 18 Part 1, Chapter 119, Wire and Electronic Communications Interception and Interception of Oral Communications) – it requires processes to obtain court authorization for surveillance of all kinds of electronic communications, including e-mail, fax, internet, and voice, in criminal investigation. A court order must be issued based on probable cause before a wiretap can commence. roving tap – government authority to obtain a court order that does not name a specific telephone or e-mail, but allows them to tap any phone lines or internet accounts that the suspect uses. Electronic Communication Privacy Act of 1986 (ECPA, U.S Code Title 18, part 2, Chapter 206) – standards for access to stored e-mail and other electronic communications and records. ECPA amended Title III (Omnibus Crime Control and Safe Streets Act of 1968) – extended the title III’s prohibitions against the unauthorized interception (use of person’s oral or electronic communications). -this act failed to address emerging technologies such as wireless modems, cellular, data networks, etc. thus, this communication can still be legally intercepted. Foreign Intelligence Surveillance Act of 1978 (FISA) – allows wiretapping of aliens and citizens in the U.S. based on a finding of probable cause that the target is a member of a foreign terrorist group or an agent of a foreign power. Executive Order 123333 (U.S. Pres. Reagan, 1982) – legal authority for electronic surveillance outside the U.S. It permits intelligence agencies to intercept communications outside the U.S. without a court order. Communication Assistance for Law Enforcement Act (CALEA, 1994) – it covers radio-based data communication. The Federal Communications Commission (FCC) required providers of Internet phone and broadband services to ensure that their equipment can allow police wiretaps. USA Patriot Act of 2001 – Gives sweeping new powers to Domestic law enforcement and International intelligence agencies. It contains several sunsets that gives the government much more surveillance capability. Sunset provisions – can terminates itself or portions after a specific date unless further actions is taken to extend the law DATA ENCRYPTION Cryptography – the science of encoding messages so that only the sender and the intended receiver can understand them. Encryption – the process of converting an electronic message into a form that can be understood only by the intended recipients. Public key encryption system uses two keys Message receiver’s public key – readily available Message receiver’s private key – kept secret Private key encryption system Single key to encode and decode messages RSA (named after Rivest, Shamir and Adleman) – is a public key encryption algorithm, the basis for much of the security that protects Web consumers and merchants. PGP ( Pretty Good Privacy) – uses 128 bit encryption that represents a total of 2128 . DES (Digital Encryption Standard) – the standard for encryption, it employs a 56 bit key that represents 7.2Ãâ€"1016 . (It can now be crack using brute methods) AES (Advanced Encryption Standards) – requires crackers to try as many as 1.1Ãâ€"1077 combinations. IDENTITY THEFT – occurs when someone steals key pieces of personal information to gain access to a person’s financial accounts. – fastest growing form of fraud in the United States. Phishing – is an attempt to steal personal identity data by tricking users into entering the information on a counterfeit Website. Spear-phishing – is a variation in which employees are sent phony emails that look like they came from high-level executives within their organization. Spyware – is a term for keystroke-logging software that is downloaded to users computer without adequate notice, consent, or control for the user. It creates a record of keystrokes entered into the computer with or without internet and will send to the email of the spy when internet connections are available. Identity Theft and Assumption Deterrence Act of 1998 – the congress passed this act to fight identity fraud, making it a federal felony punishable by a prison sentence of 3 -25 years. – researchers estimated that 1 of 700 identity crimes were led to conviction. CONSUMER PROFILING – Companies openly collect personal information about Internet users. They also obtain information without users permission through the use of cookies. – marketing firms uses this information in building databases that contains consumer behavioral data. They want to know about who the users are, what they like, how they behave, and what motives them to buy. Cookies – a text file that a website puts on your hard drive so that it can remember your information later on. Affiliated Websites – is a group or collection of websites served by a single advertising network. 3 Types of Data Gathered POST – it is entered into a blank fields on an affiliated website when a consumer signs up for a service. GET – it reveals what the consumer requested product in a specific store. Click-Stream Data – it is the tracking of the information the user sought and viewed. 4 Ways to Limit/Stop deposit Cookies Set browsers to limit or stop cookies or browse the web using the incognito browsing mode which will remove all marks of your browsing. Manually delete cookies in your hard drives. Download and install cookie management program. Or use anonymous proxy websites to browse websites. However, some websites lock users to browse in their page when cookie is disabled. Personalization software – it is used by marketers to optimize the number, frequency and mixture of their ad placements. It is also used to evaluate how visitors react to new ads. Types of Personalization Software Rule-based – used business rules that are tied to customer provided preferences or online behaviors to determine the most appropriate page views and product information to display. Collaborative Filtering – offers consumer recommendations based on the types of product purchased by other people with similar buying habits. Types of Personalization Software (Continued) Demographic Filtering – it augments click stream data and user supplied data with demographics information associated with user zip codes to make product suggestions. Contextual Commerce – associates product promotions and other e-commerce offerings with specific content a user may receive in a new story online. Platforms for Privacy Preferences (P3P) – shields users from site that don’t provide the level of privacy protection  they desire. Instead of forcing users to find and read through the privacy policy for each site they visit, P3P software in the computers browser will download the privacy policy for each site, scan it and notify users if the policy does not match their preferences. The World Wide Web Consortium, an international privacy group whose members include Apple, Commerce One, Ericsson, and Microsoft, created P3P and is supporting its development. TREATING CONSUMERS DATA RESPONSIBILITY -Strong measures are required to avoid customer relationship problems. Code of Fair Information Practices – most widely accepted approach to treating consumers data responsibly. Guidelines of Code of Fair Information Practices and the 1980 OECD an organizations collects only personal information that is necessary to deliver its product and services. Company ensures that the information is carefully protected and accessible only by those with a need to know, and that consumers can review their own data and make corrections. Company informs customers if it intends to use it’s information for research or marketing, and it provides a means for them to opt out. Chief Privacy Officer (CPO) – executive to oversee data privacy policies and initiatives. Duties of CPO Avoid government regulations and reassure customers that their privacy will be protected. Stop or modify major company marketing initiatives. Training employees about privacy and checking the companies privacy policy for potential risks. Figuring out if gaps exist and how to fill them. Developing and managing a process for customer privacy disputes. WORKPLACE MONITORING Employers monitor workers – Ensures that corporate IT usage policy is followed Fourth Amendment cannot be used to limit how a private employer treats its employees. – Public-sector employees have far greater privacy rights than in the private industry. Privacy advocates want federal legislation – To keeps employers from infringing upon privacy rights of employees. SPAMMING – the transmission of the same email message to a large number of people. Spammers target individual users with direct email messages, building their mail list by scanning Usenet postings, buying mail lists or searching the web for addresses. – extremely inexpensive method of marketing. – used by many legitimate organizations. – can contain unwanted and objectionable materials. Controlling the Assault of Non-Solicited Pornography and Marketing(CAN-SPAM)  the act says it is legal to spam provided that the message meet a few basic requirements: (1) spammers cannot disguise identity, (2) there must be a label in the message specifying that it is an ad or solicitation, and (3) include a way that the recipient can stop the receiving of spam. The act failed to slow the flow of spam but instead, it actually increased the flow of spam by legalizing it. ADVANCED SURVEILLANCE TECHNOLOGY Advanced surveillance technology provide a new data gathering capabilities, however, these advance can also diminish individuals privacy. Advocates of the technology argue that people have no legitimate expectations of privacy in a public place. Camera Surveillance – is one of the most common advanced system used in surveillance nowadays. It has the capability to record events, detecting unusual behaviour, automatically capturing important events, and used in monitoring day to day events in different places. Facial Recognition Software There have been numerous experiments with facial recognition software to help identify criminal suspects and other undesirable characters. It has been first tested by the Rampart Division of the Los Angeles Police Department and yielded a result. Global Positioning System (GPS) These are chips placed in different devices to monitor locations of the  users. It is useful in locating callers of 911, parents monitoring their children, etc.

Cadbury conflict Essay

Businesses can come across many conflicts between stakeholders, which are the people that are impacted by the business. Cadbury, the chocolate producer, has started an organization, worth  £9 million pounds, to put sports equipment in school across the UK. Customers would need to save tokens from chocolate bars and give them to the schools. To get the first equipment, 750 tokens are needed. While to allow the school to obtain a variety of different equipment, it needed 2000 tokens. For schools who can’t afford these new equipment, this idea was very appealing. Cadbury’s ‘Get Active Campaign’ was sponsored with deals from Cadbury and the government by top sports stars such as boxer Audley Harrison and runner Paula Radcliffe. However the company and the government were blamed for increasing the rate and the chances of obesity in young people, because they would eat more chocolate through this scheme. Some stakeholders that are affected by this scheme would be the customers, the competition, the workers, the government, and the shareholders. The customers would be affected by this scheme because they increase the problems of obesity in young people, by eating the Cadburys chocolate in order to receive sports equipment. Cadbury would become more popular and common and after people have tried their chocolate through this scheme, it would encourage them to go buy more, which increases the profit for Cadbury. This would also lead to a stiffer competition between other chocolate and food producing companies. This scheme would be known as a fast effective way of advertising Cadburys chocolate. The workers would also be affected because they would be demotivated and therefore are unlikely to produce good quality products or deliver good customers services. Also, through the scheme, Cadbury would spend  £9 million, and therefore, during the process of trying to sell more chocolate and earn more money, their workers would earn a lower salary. The government would be affected because they would be criticized for encouraging children to eat more chocolate. The shareholders are affected because they would receive a lower profit if the profit margin is dropping. The businesses responsibility would be to provide for the population and to fulfil their wants and needs. In this case, Cadbury is providing for both its customers, and the school. It’s responsibility is to also provide jobs for the society. These people make money to support themselves and their families, pay taxes and use their wages to buy goods and services. The businesses responsibility towards competitors would be to be honest in their business practice. The businesses duty towards its workers would be creating a safe work environment, to pay workers of a business a minimum hourly wage, and to pay each worker money owed from working per paid period, including overtime, sick leave, and vacation wages. It is also the responsibility of the business to train workers in safe procedures to minimize the risk of injury. Also it is a business duty to create a working climate that fosters respect and fair treatment of every worker regardless of age, gender, race etc. The businesses responsibility towards the government is to pay taxes, follow environmental regulations (they need to limit the number of pollutants they expel), to maintain law and order etc. Finally, the businesses responsibility towards the shareholders is to build and maintain generosity in the eye of society, to provide goods and services, and to earn a profit and bring money to the company and the investors. Conflicts that might exist between stakeholders would be between society and the company and government. Even though the government supports Cadbury’s ‘’Get Active Campaign†, the general public is speaking that the only candy company is using the concept of being active to lure children to purchase more chocolates. It would also increase the number of calories the children take in (1.2 million) since to receive only one piece of sports equipment (e.g a volleyball set), children must collect $2000. Thus, leading to obesity at a young age. Another conflict that might result is between customers and the company. The customers buying the chocolate might realize that the campaign is just a scheme created to sell more chocolate, yet neglects the importance of healthy exercise. Some solutions to the conflicts that the businesses faces would be that Cadbury should cancel the concept of accumulating chocolate tokens. It is the responsibility of companies to encourage customers to live a fit  lifestyle, not a plan to sell more chocolate. In order to solve the conflict, Cadbury should cancel and donate the sports equipment to financially struggling schools as an act of charity. Public relations firms specialize in dealing with negative publicity. There are many ways to solve problems between different stakeholders. Each business stakeholders have their own business objective. They usually have different opinions and have to disagree about some decisions. Finding a solution can satisfy both the conflicting stakeholders.

Microeconomics: concepts, analysis, and applications Essay

Southwest Airlines is an organization in the Airline industry and it has remained to be a competitive leader in this industry since its inception. It is the America’s largest low-fare carrier and domestically it serves huge number of customers than any other Airline. This organization operates more than three thousand flights daily. Southwest Airlines operate under an environment with intense competition; however, its marketing strategy has helped the organization to have a competitive advantage over its competitors. In all southwest Airline marketing communications, it positions itself in America as the only short-haul, low-fare, point-to-point, high frequency carrier that is fun to fly. Once the organization enters into a particular market the following changes are experienced; economic mini-boom occurs, tourist traffic increases and air fares go down. Airline industry is highly volatile, however southwest airline has remained relevant in the industry and also profitable eve ry year meaning that it has been profitable for a period of 31 years. For most of year 2000, the organizations 9 billion dollars market capitalization is more than the combined market capitalization of every other Airline in United States. Southwest airline market strategy has ensured cost efficiency thus increasing the profit margins for the organization. Some of the most marketing strategies adapted by this organization include: using smaller airports which are less congested thus saving time, flying one type of aircraft only, and eliminating seating assignments and meal service. Even though southwest airline has been using these same marketing strategies, no other airline has been able to clone southwest’s success productively (Freiberg & Freiberg, 1996). In order to secure its market position successfully, southwest airline has been forced to be extremely cost-efficient. In this regard, southwest has designed a business model which uses short-hauls, single aircraft type, hub -and -spoke versus point-to-point, secondary airports all aimed at reducing the costs. Most organizations in the airline market utilize information technology like a platform aimed at sharing information from a given unit of business to another. However, southwest airline upholds a different approach. Southwest has strengthened the on-site operations agents’ roles who are entrusted with the responsibility to turn around every flight of southwest as fast as possible. In the airline market the operations agents have a responsibility for handling 3 to 5 flights at any one time but southwest strategy ensures that their operations agents are responsible in handling one flight turnaround. Southwest has established a culture where even pilots are willing to assis t in loading luggage so as to help in getting away in time thus saving time. This demonstrates flexible job boundaries existing throughout the whole organization where any individual is very ready to pitch in wherever needed (Lauer, 2010). Avoiding delays is the key to profitably running an Airline with turning around the planes. In the airline industry market, in a case where a delay is experienced in the airline market, they try assessing whether this was as a result of led by the ramp agents, baggage handlers, refuellers or any other functional department. However in Southwest airline delays are recoded to be team delays. Through being less precise concerning the delay cause and assessing performance through metrics which matter to the consumers. In this regard southwest focus more on learning ways of avoiding a repeat of such instances in the future compared to accountability. Airline industry in United States has experienced high price in regard to intra-Texas air travel and southwest was envisioned and was able to respond to this issue through coming up with the suitable solutions. Southwest provides a travel product which is in built around flights which are targeted to particular ticket pricing and demographics that is simplified in order for the passengers to realize what they actually getting for their money paid. Before the entry of southwest Airline into the airline market, passengers and business travelers were used to be pampered, paid full price however in the end they ended up being disappointed. Southwest strategies usually gave insomnia to other normal executives from the Airline industry. Southwest strategy shows an organization which is very unusual and very devoted towards their consumers and employees (Lauer, 2010). A niche exists in the Airline market where southwest Airline has extensive potential of future growth. Southwest has been built on foundation of strategic management. This strategy has helped this organization in taking it into a new level of superiority and expanding of the airline’s market. Therefore southwest possess an agg ressive strategy, planned to be a constant success (Lauer, 2010). There are definitive and clear boundaries between employees working in diverse functional areas in most Airlines. Most workers are able to interact well with their fellow peers however ignore those others who are below them in the organization hierarchy. In cases where there are delays employees tend to blame those who are lower in hierarchy than them for the delay. However, in south west they have created a culture where all employees treat others with respect despite of their levels in the organizational hierarchy (Lovelock, 1992). All employees acknowledge the distinct responsibilities played in keeping planes flying by different functional departments. Therefore everyone’s contribution to the organization contributes to the success of the organization and thus every individual is respected and acknowledged. This respect by all employees of the organization helps in appreciating the contribution of one another to the organization and there is a tendency to act productively in achieving the larger organizational goals (Bahreini & Willis, 1988). Southwest Airlines has utilized the following ten relationships in generating extraordinary performance; investing in front-line leaders, outstanding business relationship, hiring and training for relationship excellence, using conflicts in building relationships, using broad performance metrics, bridge work-family divide, creating the positions which span boundaries, partnering with the unions, build the supplier relationships, highly flexible job descriptions and using highly flexible job descriptions. These all ten organizational relationships are exceedingly complementally; however they only generate benefits when they are all utilized and implemented. In this regard these relationships work in unison and not in isolation. Substantial benefits of these relationships can be realized only all ten are present. This in turn realizes both negative effects and positive effects. The negative effects will be that it will necessitate making various changes on many fronts concurrently to a ttain it. On the other hand, the positive effects are that an organization which follows lead of southwest airline company and establish strong organizational relationships can accomplish great success. However, the outcomes of using the ten relationships as in the case of southwest can be both long lasting and impressive. Therefore, any company can improve efficiency and quality of its performance through adapting these relationships to its own specific needs (Tadajewski & Brownlie, 2008). Leadership in southwest Airlines is a distribute process. Senior management team is popular in the public arena however most of the actual work is performed by the supervisors who with frontline employees on a daily basis. Southwest Airline in reality has more supervisors per frontline worker compared other all other Airlines, and the organization succeeds at training these supervisors in providing leadership on issues occurring on daily basis. Supervisors in Southwest present the bulk of the organization’s counseling and coaching. Southwest also makes a conscious and deliberate effort of hiring employees who are excellent in working as a team (Lauer, 2010). This organization also endeavors at enhancing team building skills through offering their employees training for relational competence. In other organizations, there is an attempt of retaining and attracting high performers, but southwest instead of hiring the elites it gives high priority while hiring to those individuals who are capable of integrating with other team members smoothly. Therefore, this organization recruits individuals who uphold right attitudes and then offer them with the necessary experience and skills they require to succeed. Southwest has distinct labor relations and this has helped to eliminate occurrences of employees strikes in the organization. An Airline industry is an oligopolistic market where every seller supplies a huge portion of entire products which are sold in the marketplace. Since the cost of setting up a business is normally very high the number of the organizations entering in this market is usually low. Organizations in this market are able to control over the prices that they charge. Therefore, when one organization offers fair prices than others, then its competitors also usually introduces similar promotions. Southwest has been facing excess competition from other airlines however through exemplary marketing strategies an Airline that paying for jet fuel using a personal credit card and borrowing tools has grown to be a record-breaking profitable Airline company. Southwest was one of the factors that led to end of the airline industry regulation, therefore getting rid of the barriers facing those entering the industry and also encouraging competition. Southwest was primarily responsible for keeping, Love, midway and Hobby airports open (Stone, 1980). Southwest is still the leader in the airline industry and it is a no-frills carrier. In this regard, this Airline offers no reserved seats, no catering and no first-class. The primary goal of this organization is making air travel affordable to those individuals who could not afford it previously and not profit maximization. Southwest makes profit on average if only the last five seats on a plane are filled. This Airline as a regional carrier is unique. Southwest is popular among the passengers since they carry their customers’ non-stop from point A to point B. southwest provides no interline connections with the other airlines, except for Icelandic Air connections. This helps in wise use of time since airplanes are not delayed by ticket counter lines or connecting travelers. Their strategies have also helped in reducing the unemployment rates in United States. This is because in a case where an airplane spends exceedingly twenty minutes at the gate this will increase the loca l rates of unemployment (Pride & Ferrell, 1995). In conclusion, southwest employs marketing strategies which helps in ensuring that the organization is the most popular among the passengers. The southwest also has a culture of respecting all their stakeholders despite their hierarchy or role in the organization. All southwest employees’ works as a team and they are very motivated which improves their job satisfaction and productivity in the organization. All these marketing strategies highly contribute towards the success of southwest Airline Company. References Bahreini, M. H., & Willis, J. F. (1988). Microeconomics: concepts, analysis, and applications. Redding, Calif.: CAT Pub. Co.. Freiberg, K., & Freiberg, J. (1996). Nuts!: Southwest Airlines’ crazy recipe for business and personal success. Austin, Tex.: Bard Books. Lauer, C. (2010). Southwest Airlines. Santa Barbara, Calif.: Greenwood. Lovelock, C. H. (1992). Managing services: marketing, operations, and human resources (2nd ed.). Englewood Cliffs, N.J.: Prentice Hall. Pride, W. M., & Ferrell, O. C. (1995). Marketing: concepts and strategies (9th ed.). Boston: Houghton Mifflin. Stone, M. (1980). Marketing and economics. New York: St. Martin’s Press. Tadajewski, M., & Brownlie, D. T. (2008). Critical marketing: contemporary issues in marketing. Chichester, UK: Wiley. Source document